Webinars are one of the best marketing tools available to entrepreneurs today.
They’re simple and easy to use, yet can have a powerful impact on your connection with your audience.
Why are webinars such powerful instructing and communication devices? Here’s my top 4 reasons why!
Reason # 1: It Allows People To “Meet” The Real You
It’s one thing to read your writing in text form.
It’s quite another to see your face on video or to hear your voice on audio.
One beauty of webinars is that they’re unedited.
Unlike a video product, where you can spend as much time as you want getting it perfect, the webinar will never look as smooth.
Believe it or not, that’s actually a good thing because people get to know the real you – with no editing.
They get to know you through your voice and possibly video, depending on how you set up your webinar.
Reason # 2: You Get The Benefits Of Multimedia Presentations
Webinars take advantage of a whole slew of media at once.
This means that you can have video coming in from your webcam and you have audio coming in from your microphone.
But you also probably have a slide presentation or mindmap presentation to lead your audience through.
This helps add structure and flow to the lesson.
In addition, you may have websites or live demos to show.
You may have pre-recorded clips that are all a part of your presentation.
Unlike text or podcasts, webinars gives you a whole range of different kinds of media to take advantage of.
Reason # 3: Allows You To Build Trust By Using Two-Way Conversations
Instead of just “teaching at” your audience, with a webinar you can also see in real time what kind of reactions your audience is having to your materials.
In some set-ups, this takes the form of questions that participants can send in.
You pick and choose the best questions and answer them right then and there.
In other set-ups, there will be a chat room visible to both participants and the organizer.
You can pick topics and questions right out of the chat room and address them live.
A lot of connection is built when the audience can see you addressing their concerns in real time – they know you’re really listening.
Adding a two-way conversation to your toolbox can really help improve your connection to your audience.
Reason # 4: There’s Really High Sales Potential
Finally, webinars are powerful sales tools. At the end of an informative, exciting and connected webinar, your listeners are going to be exceptionally receptive to a sales offer.
Make them a great offer and you’ll instantly see a rush of sales come in.
As you can tell, webinars are great for building trust and credibility, which benefits your brand in the long run.
In addition, they can also help you bring in more sales immediately.
They take a little bit of time to set up the first time around, but once you’ve done your first webinar it’s very easy to repeat the process.
Are you currently using webinars to market your business?
Have an awesome day!
Pam Lawhorne
Trendspire Leadership Network offers fully supported and branded virtual events. Host your own income producing event with no investment or flat rates for ‘free’ events available. Our powerful and leading edge online platform allows for highly interactive events!
Thanks Montana!
Another great way that people can use their talents to make money online!
Pam
Teleclasses have been one of the greatest part of my marketing and client-attraction arsenal; and, now for the past 2 years or so, webinars…
People do business with people they know, like, and trust – webinars is one of the greatest ways to accomplish this (right up there with live events).
Most webinar platforms are a bit pricey… I use InstantTeleseminar.com – it’s about half the price than most of the competitors… it has a bit fewers bells and whistles, but still a super great platform.
Did anyone find a webinar platform for under $50/month… where you can serve at least 50 participants? (there are some free ones out there, but can’t control the ads that run during the event)
I agree! And you seem to have it down to a science!
BTW – I love your site. Awesome stuff you’re doing! Let me know if you ever need a collaborator!
Thanks for dropping by.
Pam