An online business can only be so successful if it is not actively seeking new customers and prospects.
In order to accomplish that, many are turning to social networking as a means to engage potential customers online.
It’s true that social networking does provide some of the best and smartest ways to engage potential customers online.
However, it’s also smart to look at other tactics.
Here are four smart ways of engaging potential customers online.
#1 Games & Applications
Many businesses are realizing the value of creating a useful application for a mobile device.
They’re not charging for the application and by making it available for free they’re engaging new potential customers.
For example, an information site on coffee makers might create a mobile application that helps buyers buy the right coffee.
A professional coach might create an application that helps users create their vision of the ideal business.
These applications don’t have to cost much to create either.
#2 Quizzes & Questionnaires
For some reason we all love filling out questionnaires and taking quizzes.
We like to share our opinion and we like to see where we rank against our peers.
You can engage your potential customers online by publishing fun and/or interesting quizzes.
There are many services that enable you to publish a quiz on your blog or website for free.
You can also glean a lot of valuable information about your prospects from these quizzes and surveys.
And don’t forget about social networking. There are thousands of quizzes on Facebook and it’s easy to create your own.
#3 User Feedback
Whenever you get user feedback, comments, or interesting information from your prospects and customers, share it with your audience.
For example, if you receive a comment from a customer on Facebook, thank them for the comment.
Publish it on your blog, website and/or email newsletter.
You might also consider publishing an article or blog post that relates to the comment.
When you embrace your feedback you begin to build a community.
Your prospects feel as if you’re listening to them and responding – It’s quite powerful.
#4 Ask Questions
Start engaging your audience both on your blog and via social networking, but also ask questions.
Ask them what their biggest problem is. Ask them what they think about the latest controversy.
Ask them how you can help them live a better life? Ask what makes them feel happy and fulfilled.
Asking questions won’t guarantee that you always get an abundance of responses, but people will take notice.
They will respond and you will engage plus you’ll also learn a lot about your audience.
I hope that this information has been helpful to you and if so I’d love to hear about it!
Please leave me a comment letting me know at least one tip that you plan to use immediately because you’re know it will make a difference in your business.
Have an amazing day!
Pam Lawhorne
