Google is by far the largest search engine on the planet and although Bing and Yahoo have merged they still haven’t made a dent in Google’s market share.
If you want to get free traffic then optimizing your site for Google is the most important thing you can do.
By and large what you do that benefits your Google ranking will also help you improve your rankings with other search engines.
So here are four tips for optimizing your website for Google SEO.
Optimization Tip # 1: Start With High Quality Content
The content in your website is like the engine of a sports car – it’s what truly matters.
Having great artwork on a sports car is a nice touch, but without a good engine, it doesn’t matter.
Marketers who focus on things like link building or SEO tactics at the expense of content will inevitably lose out.
Google is constantly updating their algorithm to separate the high quality content from the chaff.
Optimization Tip # 2: Design Does Matter
In addition to creating high quality content, aim to create a high quality website overall.
After Google’s “Panda Update,” the quality of your web design is starting to play an important part.
Google knows that great websites have great design.
Without getting too much into the technical details, Google has essentially trained a complex artificial intelligence robot to spot the difference between good design and poor design and reward good sites accordingly.
Or, if you’re doing the site yourself, at the very least hire a designer to do your header or look over your site.
Optimization Tip # 3: Build A Variety Of Backlinks
Build backlinks to your site using a variety of different tactics and methods.
There is no “golden method” when it comes to link building.
Sometimes getting one PR 5 link is what it takes to get to #1, at other times you need 200 PR 0 to PR 1 links.
The best way to take your site to the top is to throw in a mix of all different kinds of tactics.
Use traditional press to get high quality backlinks.
Throw them all together and see what sticks.
When you get backlinks, optimize both your home page and subpages within your website.
Tip # 4: Pay Attention To Internal Linking
Internal linking matters and it matters a great deal, in fact.
Try to interlink all the pages on your website through a “related articles” section at the bottom of your post.
Silo your content so that different topics on your site are split into different “groups.”
Grouping your articles is one of the proven methods of effectively passing link juice throughout a website.
These tips will help you get legitimately ranked in Google, which will help you rank in all the other search engines as well.
Success & Blessings!