Creating a strong brand takes time and it also takes a strategy and the ability to step back and assess how your tactics are working.
If you’re struggling to improve your brand visibility, consider these tips and strategies.
Tip # 1: Viral Marketing
Viral marketing gives you the ability to reach a large group of people very quickly.
Videos commonly go viral. They’re easy to share and they’re easy to consume.
It generally takes less than five minutes to watch a video and you can send them to friends from your phone.
Written content and photos can become viral, too.
Consider your topic and how you might capitalize on the branding ability of viral content.
Can you give away a free report that offers significant value to your audience?
Can you create a compelling video that people will want to watch and share?
Tip # 2: Partnerships With Other Visible Brands
Another way you can build your own brand visibility is to partner with other visible brands.
For example, if you have a website about coffee makers, you might pursue a partnership with a coffee manufacturer.
Now you can have a direct partnership, an affiliate partnership, or an implied partnership.
A direct partnership is the fastest way to build brand visibility because you’re able to tap into your partner’s audience and build recognition quickly.
With an implied partnership you might focus on the keywords “Mr. Coffee coffee makers” and build your search engine ranking for those keywords.
You could also become an affiliate and publish advertisements on your site for Mr. Coffee.
The two efforts combined may improve your brand visibility amongst your target audience.
You can also become active on the partner’s website by blogging, commenting, and participating in forums.
Tip # 3: Content
Content is ultimately the beginning, middle, and end of any brand visibility campaign.
Publish more content – publish it on more sites, blogs, and in more publications – and you’ll build visibility.
Tip # 4: Social Networking
If you don’t have a social networking strategy and profile, consider building one.
It’s a wonderful way to improve your visibility and you can use it to promote all of your business, marketing, and branding efforts.
Tip # 5: Events
Finally, consider hosting or participating in notable events.
For example, if you have a blog about coffee makers, consider giving away fifty coffee makers to families in need.
Create a campaign to raise money to buy and give away those coffee makers.
Events attract attention so think about how you can make a difference, make some noise, and attract attention of your prospects and audience.
Success & Blessings!