Your audience is your second most valuable group of connections.
Your customers are obviously the most valuable asset to your business, however your customers are part of your audience as well.
As your business grows and changes it can be difficult to stay true to the people who have been with you from the beginning.
It’s easy to get sidetracked from your original message yet if you stay true to your audience your business can expand in unbelievable and profitable ways!
It’s about keeping your old friends and making new ones too.
You can be innovative, add new products and services and still meet the needs of your audience and here’s my 5 top tips that will show you how you can do it!
Tip # 1: Connect With Them Via Social Media
Social media has the power to let you be the metaphorical fly on the wall.
You can listen, observe and learn and you can also interact and discuss.
These conversations provide valuable information about what your audience needs and wants.
Discovering their problems puts you in an ideal situation to be the solution.
Tip # 2: Ask Questions And Listen To The Answers
As you’re striving to grow your business you may have moments of uncertainty.
- Would your audience prefer a book or a seminar?
- Would they buy a membership?
If you don’t know the answers or don’t want to risk the expense of making a mistake just ask them!
Send email questionnaires.
Post surveys on social media sites.
Ask your audience the important questions and then listen to the answers.
Tip # 3: Stay On Top Of Industry Information
Read industry publications and stay on top of trends.
This information can help you tap into emerging ideas.
It can also help you continue to position yourself as a credible authority in your niche.
When you’re able to discuss the latest news and industry advances, you’re able to continue to provide up-to-date solutions.
Tip # 4: Be Constantly Aware Of The Value To Your Audience
Creating a product for the sake of having something new is a mistake!
Creating a product because it solves a problem in a new and beneficial way is a smarter approach.
Whenever you’re changing your business or adding new products or services, always put yourself in your audience’s shoes and ask the question: “What’s in it for me?”
Tip # 5: Install Analytics
Pay attention to what your audience responds to.
And if you remember nothing else I’ve said then remember this: Analytics are essential!
Because if you don’t know what your audience responds to, how can you continue to give them what they need?
Install analytics and schedule time each week or month reviewing the information.
Use the data to make smart business building decisions.
Finally, don’t hesitate to test and try new things.
If you’re uncertain about a new product or service, try beta testing.
Release the product to a small group of people and use their feedback and response to improve and grow.
And if you need help, always remember that I’m here to assist you!
Success & Blessings!