When you’re running a home based business, turning prospects into customers can sometimes be quite a challenge!
The majority of home business owners don’t have a physical location where their prospects can just come in and speak with them or place orders.
So if this is your situation then it’s important that you become extremely creative in order to get the word out and draw more customers to your business.
So in order to see the results that you’re looking for, I’ve got seven savvy marketing tips that you can use to market your home based business.
Savvy Marketing Tip # 1: Expand Your Network
Once you get started with your marketing, you’ll quickly find how important it is to expand your network.
Now this may consist of using word of mouth advertising and getting the word out to others about your business.
The most important marketing methods include local associations, trade shows, social media networks, sites and forums.
Savvy Marketing Tip # 2: Build A Professional Website
No matter how much social media presence you have, you’ll still need to a website that you can direct your prospects to.
You also want to make sure that your website contains detailed information about your business and products and if you have products then be sure to make your online ordering process one that is user friendly and easy to use.
Also, make sure your site is fully optimized and easy to navigate.
Savvy Marketing Tip # 3: Create Ads On Craigslist
One very inexpensive to get more clients is by putting ads up on Craigslist!
Now in order for this to really work for you, it’s important that you keep the ads up to date and be consistent with posting them.
You’ll quickly find that once you take time to maintain your ads and answer inquiries, you’ll soon have new relationships with folks who have expressed an interest in your products or services.
Savvy Marketing Tip # 4: Locate Industry Partners
Try to find others within your industry that are willing to partner with you.
Once you find some partner, you can do joint projects, events and mailings that will help all of your businesses get more attention!
Savvy Marketing Tip # 5: Host A Live Event
When you begin hosting events and put yourself in front of a group of people, those individuals will see that you know what you are talking about.
This will help put you in a position to increase your brand and credibility while being more influential to those that are listening.
Savvy Marketing Tip # 6: Market Yourself Online
If you have some money to invest then you can also focus on getting clients online like I do!
You can try Google AdWords, Facebook PPC or other paid banner advertising services.
This can help you make some money (and even make you some money) plus it’s a great way to attract more customers.
Savvy Marketing Tip # 7: Use Email To Market
Another simple and savvy way to effectively market your home based business is to use emails and newsletters.
Start your own email newsletter because this will allow you to build relationships and as your subscribers read the quality content you publish, they will begin to trust you even more!
Success & Blessings!