If you have a 2% conversion while your competitor only has a 1% conversion, it becomes very hard for them to compete.
So how can you increase your conversion rates? Here’s 4 easy steps to help you out…
Step # 1: Start Out By Getting More Targeted Traffic
Start by improving the quality of your traffic.
One easy way to do this is to narrow down your keywords.
For example, if you’re selling sports shoes, instead of bidding for keywords like “Nike shoes” try going for specific models like “Nike Sprint Runner 2011.”
Also try cutting down on broad match or phrase match terms, and go for exact match terms instead.
The principles of getting more targeted traffic apply no matter what kind of traffic source you’re using.
Step # 2: Use Keyword Pass-Through And Geotargeting
Let’s say someone who lives in Boulder, Colorado typed in “Nike Shoes” and landed on your site.
Which of these headlines would be more appealing?
“Buy Sports Shoes Online Today” or “Buy Nike Shoes Online, Delivered to Boulder in 48 Hours”?
Naturally, the latter is going to be more appealing.
Geotargeting involves using the IP address of the browser to detect where they’re located and then using that to increase conversions.
There’s a free script you can use from MaxMind.
Step # 3: Do Some Split Testing
If you have a profitable campaign that’s getting significant amounts of traffic, try using multivariable testing to figure out the best possible combination of factors.
Step # 4: Starting An Email List
If you have a campaign that’s profitable or breaks even on the front end, you might want to consider setting up an email list.
Since you’ve already proven that you’re able to get buyers to your landing page, you’re likely leaving money on the table if you don’t try to get them on a list.
The most important habit you could get into is regularly trying out different ideas.
Affiliate marketing is often just about trying out as many different things as possible until one sticks.
Have you been successful with affiliate marketing and have some tips you want to share?
If so please leave them in the comment section below. Thanks!
Have an awesome day!