Pam Lawhorne

Apr 21

4 Ways To Use Video To Show Your Personality And Build Warmth

4 Ways To Use Video To Show Your Personality And Build Warmth

Before the television was invented most products on grocery store shelves were generic products. You had “soap”, “toothpaste” and “cooking oil”… not too many name brand products. And once the television was invented advertisers were slow to jump on board. Radio advertising worked for some brands but not for others. A few pioneering advertisers decided to try running commercials on television. These commercials exploded the success of their brands. Brands promoted on television quickly became household names and outsold all their competitors. Ever since television ...

Apr 19

3 Reasons Why Public Speaking Increases Your Visibility And Transparency

3 Reasons Why Public Speaking Increases Your Visibility And Transparency

Public speaking is one of the most powerful ways of improving visibility, getting more traffic and increasing your connection with your customer base. People often underestimate the power of public speaking because after all, isn’t it better to spend your time trying to attract 5,000 online visitors through paid traffic or SEO than to speak in front of 500 people? While that line of thought is understandable it misses the point. When you get on a public stage several things happen. First of all your ...

Apr 17

How To Create Copy That Motivates Clients To Take Massive Action

How To Create Copy That Motivates Clients To Take Massive Action

One way to look at writing copy is as the art of creating motivation using the written word because the written word carries profound power to persuade. So how do you use this powerful tool to motivate clients to take massive action? By mastering and implementing the five principles below. Principle # 1: Benefit Driven Language Most business owners focus a lot of attention on telling consumers why their company or product is the best yet at the end of the day, that’s not what ...

Apr 14

3 Tools You Need For Google Search Engine Optimization

3 Tools You Need For Google Search Engine Optimization

Any search engine professional will tell you that in order to succeed online you’ll need the right tools. Tools to evaluate keywords, tools to gauge your competition and tools to get backlinks. Without the right tools, even the best SEO professionals in the world won’t be able to get very far. So what are the most important tools you should know about? Well below I’ve listed some of the most important tools that you need for Google search engine optimization. First:  Backlink Checking Tools Backlink ...

Apr 12

5 Ways To Find Exciting Blogging Ideas

5 Ways To Find Exciting Blogging Ideas

Blogging can be a rewarding business model because it allows you to earn money in a variety of ways. From affiliate sales, to selling your own products or services and even selling advertising space. The only this is it does require you to create a consistent flow of content which means that you need to have a steady stream of blogging ideas. Sometimes this may feel like you’re just rehashing old topics over and over again and when this happens you lose interest in your ...

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