Are you considering just putting one of your existing banner ads on a social site such as Facebook?
If you are, please don’t!
Well at least not yet…
It’s important to remember you are dealing with two different mediums.
What that may work on one, even if it’s your strongest ad, may not work on the other.
There are a number of mistakes I’ve seen business owner and people in marketing make when creating social ads.
Most of the time it’s creating impersonal headlines such as: “The Untold Truth About...”
This sounds like a cheap sales pitch and will turn people off faster than just flat out asking them for their money!
Another thing to remember is that it’s important to match your ad with the right social network.
There are now so many in play that it seems as if there’s a social network for every market.
And all of them are not created equal. Besides a difference in sales tracking metrics and flexibility, you also have to consider the demographic that uses each particular one the most.
For example, Scribd’s population leans more heavily towards young male professionals, with college education, whereas MySpace’s demographic is the 17-21 year old age group.
So if you market your product or service on MySpace, you could end up with a bunch of people looking at your ad who won’t spend any money, that is unless you’re selling electronic items such as iPhones, music or gaming systems.
But no matter what platform you finally pick, you won’t get anywhere with the sort of sales pitches that sound like the beginning of a TV commercial.
You know the kind. The ones that sorta of wake you up at night, while their presenters enthusiastically shout about the latest gadget.
Just remember that social advertising is just that… social. And nobody’s really got the ultimate handle on it yet!
But one thing is for sure when it comes to social advertising for your business: It’s all about interacting!
Remember, you’re supposed to be engaging in give and take with your fans.
I promise you, this will help you go a lot further than the any “clever” headline you can ever come up with.
So what’s the best “cheap pitch” you’ve ever heard? Please share!
Have an awesome day!
Pam Lawhorne
Good morning, Pam. Waking this fine morning into this wisdom you offered is just the ticket for today!
Thank you for all that you share.
Unlimited Blessings to you and yours!
Linda -
Thank you so much for your wonderful comment. I appreciate your thoughts and especially for you taking the time to drop by my blog. So much has changed in the world of marketing that we have to constantly evolve just to keep up with it! And that’s what I try to do and keep you informed in the process. Take care!
Pam
There are many great points presented here. Being prepared is one thing, but just reciting the same sale to every client is a poor way to go about things. Sales is an industry where the more you know and the more prepared you are the better your chance of closing the sale will be.
Hi Daniel!
I agree. The more prepared you are, the greater your chances are and that the bottom line!
Thanks for chiming in!
Pam