The Do’s And Don’ts Of Facebook Marketing

• Tweet
• Pin It

• Tweet

Though it’s been around for a few years, Facebook marketing is still a relatively new playing field for marketers. It has phenomenal power for building a user base and a reputation, but also has many pitfalls.

In this article, we’ll explore some of the most important Do’s and Don’ts of Facebook marketing.

1. Postings

DO: Post regularly. Post useful content, post personality-infused messages and stay connected with your user base.

DON’T: Spam. Don’t send just commercial messages; don’t always try to sell. Facebook is best suited for building connections. It’s not very effective as a direct sales tool.

2. Type Of Page

DO: Pick the right type of page. Facebook has personal profiles, fan pages, group pages and community pages. Read about each one and decide which is right for you.

Each has different features and restrictions and the choice can’t be changed later, so do your due diligence before you start.

DON’T: Run your business off a personal Facebook account. For one you’re limited on the number of friends. If you make a mistake that violates the terms of service, you also risk getting your personal account suspended.

3. Budget

DO: Start with a small budget. You don’t actually need to spend money to use Facebook marketing effectively. Create viral campaigns, use pages effectively and let your users do the work for you.

DON’T: Spend a lot of money on Facebook PPC up front. Facebook has so much traffic that you could literally spend $1,000 in 60 seconds on its PPC platform.

When you’re just starting out, test small – as small as $20 a day until you can prove that your campaigns are making money.

4. Photos

DO: Have professional photos taken. If you’re running a business on Facebook, you need to have photos that make you look great.

DON’T: Post photos that are too casual. Suggestive photos, nightlife photos, etc. should all be avoided.

5. Being Personal

DO: Respond personally to user comments and messages. Yes, it takes a lot of work, but the idea is to connect with people.

That’s where the power of Facebook lies. Take the time to talk to your users. It’ll make a difference.

DON’T: Just be an impersonal brand. Though big brands do advertise on Facebook, the real power of the platform comes in connecting with real people.

6. Information

DO: Fill out as much information as you can. In your bio pages and your info pages, your contact information, etc. should all be filled out in detail.

DON’T: Let the pages get old. Marketers often fill out their information once and don’t change it, even if six months down the line the information is totally different.

Make sure you check your info and update it regularly, about once a month.

These are some of the most common Do’s and Don’ts of Facebook marketing. Remember that building a fan base on Facebook does take time, but once you get going it can spread virally very quickly.

I hope you’ve found this information to be helpful and if so I’d love to hear from you! Please let me know what is the one tip you received from this post that you think will help you in your business the most by sharing your thoughts in the comments section below.

If you have any additional questions about starting your business or need assistance with expanding or marketing your business, please feel free leave me a comment or post it on my Facebook Page and I’ll try to assist you in any way I can!

Have an awesome day!

Pam Lawhorne

Tagged as: ad campaigns, business branding, business ideas, business planning, communication, facebook, marketing strategy, online business, personal branding, self improvement, success strategies, writing