Content is the foundation of the internet and a few years ago that meant writing content.
It also meant articles, blog posts, reports, case studies and so on but today video content is growing.
And as a business owner you can take advantage of this visual medium to grow your business.
Of course the more professional your videos are the better your results!
So to help you get started with creating a professional video here’s some things you need…
The lighting in your video is extremely important.
If your viewers cannot see you clearly, then they won’t watch.
To avoid shadows and a too dark video, don’t sit directly in the light of a window so instead have a soft light directed toward your face.
Preparation is key so write or outsource your script first because winging it is a sure way to an unprofessional video.
Make sure you know what you want to say and how you want to say it before you hit the record button on your camera which leads me to my next point…
By all means, make sure that your video is interesting!
Any good video will be a lot like a good article or blog post.
It’ll focus on a specific topic and it’ll grab your viewer’s attention right away.
Your video will also offer value and include a call to action.
Make sure you have a purpose for your video before you write it.
What do you want to accomplish and what action do you want viewers to take once they’ve watched your video?
Practice, Practice & Practice Again!
Do a practice run first before you record.
Read your script aloud a few times and consider recording it so you can test the lighting, sound, camera angle and content.
Practice using note cards or bullet points as your cues.
Edit your video and add any background audio.
Ideally, you’ll have no more than eight minutes of video when you’re finished.
Shorter videos perform better than the long ones.
Include A Call To Action
The call to action is one of the most important parts of a YouTube video.
Make sure your call to action supports your goal.
Don’t hesitate to mention it half way through the video and also at the end.
Finally, don’t forget to dress the part.
Make sure you’re dressed appropriately and professionally.
Think about your audience and how they will respond to your attire.
Also take a look at the things they can see in your video.
Personal mementos, knick knacks and artwork may not seem like much to you but your viewers may have an opinion.
Don’t distract them by the background.
Help them focus on you and your message by eliminating any background items.
Creating a professional video isn’t difficult however, it does require some time and advance planning.
Are you currently using videos to market your business?
Have an awesome day!