Well today I’m going to go over 8 different ways that you can do it – even if you are on a shoe string budget!
So let’s start off by getting those creative juices flowing!
When looking at each scenario, I want you to think about each of them for a minute, and then figure out a way to personalize it in order to suite your business needs.
Ready? Well then let’s go!
Creative Way # 1: What Crazy Stunts Could You Do To Get Some FREE PR?
What type of challenge could you post in your area or online.
Perhaps something like: “Give me 30 days and I will change your life, your business, your appearance, etc.”
Things like this will attract customers and draw attention to yourself and your business and guess what… the media will love you!
The important thing to do is make sure that you follow through with results to get additional coverage on the updates!
Creative Way # 2: What’s Your Stadium Pitch?
Imagine this: You have been given the chance to do a 60 second presentation to 50,000 people in a stadium.
Just as you walk out to start the presentation… they announce that people don’t have to stay if they don’t want to.
What would you say in that 15 seconds that would make them want to listen and stay?
What could you say in 60 seconds to convince them that your company is the only alternative and they’d be crazy not to build a relationship with you?
Think about it and find a smaller crowd that you can use this on!
It’s always best to be prepared.
You never know when you’ll have your chance to “shine”.
Creative Way # 3: Think About The Lifetime Value Of Your Clients
When they are first introduced to you, they are buying into a relationship with you… they were NOT buying your service or product, so it’s important that you continue to nurture that relationship.
So my question is are you investing in your relationships with your clients?
If you treat them right and make them feel like family your clients will come back, buy more, and buy more often.
In today’s cold, impersonal business world, be the one that treats them like family.
So believe it or not, this would actually be considered “unique and outrageous” because most business owners don’t do this anymore.
Creative Way # 4: Find A Way To Build A Payment Plan For Your Business
If you have a one-time purchase of your product then find something that you can offer to your clients to have them come back more often.
Perhaps you can offer them a monthly review or ‘tune-up’, or a re-design service several times a year?
In other words, rather than waiting for them to come in offer them a reminder service and a monthly enticement to come back to you.
Perhaps you can design a new service or product that you can offer that will allow you to bill them monthly, or quarterly versus just once a year.
Up to fifty percent if not more of your clients will take this option and in the end what would it add to your bottom line?
Creative Way # 5: Create Joint Ventures
It’s always a win-win situation when you can create a joint venture with other related businesses, especially ones that deals with the same target market that you do.
Explain to them that you will send them extra business if they give your clients an incentive to buy.
This could be something as simple as a coupons, discounts, bonuses, etc. The possibilities and opportunities are endless!
You can create a booklet that you will give out to your clients with all these discounts.
For every discount coupon they use – that supplier is to pay you x dollars for the new client you brought them.
This is a great strategy for small business owners to connect with other client markets.
Overall it’s a great business strategy and a win-win for the client and both business owner’s too!
Creative Way # 6: Send Out A Newsletter
On a weekly or monthly basis, be sure to send out a newsletter with some tips, humor and most importantly, some specials offers.
On the days when it is going to rain – send out an urgent bulletin – rainy day special!
Offer them a deal to come down, brave the rain and get a deal on lunch.
You can also set your business up a Facebook Fanpage and encourage your local ‘fans’ to sign up for your newsletter and receive coupons.
There are several different ways you can cross market and advertise your business to your clients.
Get those juices flowing…
Creative Way # 7: Make Doing Business With You More Exclusive
What do I mean by this? Try working on a referral-only basis.
Some professionals I know will not do business with you unless one of their present clients has recommended you and even then you need to pass the approval process.
Depending on the type of business you have, this can produce a stream of consistent clientele and you’ll probably be a much happier business owner.
Creative Way # 8: Take Away The Risk Of Working With You
Make it so that your clients come out so far ahead by dealing with you, they would be foolish not to.
In the end, even if they decide that your service or product is not for them, they still come out of the deal with the a refund and many bonuses that they never had before dealing with you.
The less risk they must take and the longer the guarantee, the fewer number of returns and complaints – this is a fact!
Be sure to modify this as needed because in order to see if they will work, you’re going to least need to try them out to see which one’s work for you.
In trying to come up with a strategy and plan for marketing your business, be sure to always think creatively and try to be unique in your thought process.
People will begin to notice that you do things differently, and will want to know more about you and what you do, and there’s no doubt you’ll bottom line will see the difference!
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