A sales page walks your prospect through several phases. It brings them from curiosity or awareness to making a purchase.
There are a few common ingredients that you need for any successful sales page.
Once you learn what these elements are and you’ll be able to create your own effective sales pages.
What’s In An Effective Sales Page?
#1 Headline
Your headline is often considered the most important element of your sales page.
After all, if your headline doesn’t work then your prospect isn’t going to read the rest of the page.
There are a few proven strategies to craft an effective headline.
Most importantly, spend time considering the problem your prospect is dealing with and how your product or service solves the problem.
#2 Emotions
People buy for emotional reasons – period!
They buy because they want to look better, feel better, be perceived as smarter, sexier and because they want to have their problems solved.
Logic does play a role, and that role is to justify the purchasing decision but in reality, every buying decision is based on emotions.
#3 Proof
Proof is what you want to provide to help your prospect justify their desire to buy your product or service.
Proof comes in many forms. You can use data and statistics to help you support your claims.
You can also use practices like price justification to help solidify a sale.
A good example is the often overused but still largely effective, “for less than a cup of coffee a day,” price justification.
One of the most effective types of proof comes in the form of testimonials and endorsements.
A testimonial is a short rave review from a customer. An endorsement is a short rave review from a celebrity or industry expert.
For example, if Martha Stewart said she recommends your organization tips and tools then that’s an endorsement.
If Julie next door says she loves your organizational tips and tools then that’s a testimonial.
Both help a prospect click on that “buy now” button.
#4 Call To Action
No sales page is complete without a call to action. It’s the “Buy Now” or “Click Here” command that tells the reader what you want them to do next.
Consider including a “Buy Now” link early on, above the fold.
That way, for those who are ready to buy and don’t want or need to read the rest of your amazing copy, they can simply click and buy.
#5 Images, Graphics & Formatting
A sales page that is just copy is likely going to be a bit dull. Headlines and subheadings need to grab attention and guide your readers through the page.
Consider including a video message in your sales letter, too.
Many business owners find that their prospects respond to video quite well.
Also include images of your product or images that represent your services.
Tie them into the message you’re communicating.
When your sales copy contains these five elements then you’re on the path to the conversions you’ve been looking for.
As you’re writing your sales page, make note of these five elements and include them in your outline or sales page plan.
You’ll be glad you did!
I hope that this information has been helpful to you and if so I’d love to hear about it!
Please leave me a comment letting me know at least one tip that you plan to use immediately because you’re know it will make a difference in your business.
Have an amazing day!
Pam Lawhorne
Need help with your online marketing? I’ll teach you how to easily increase your traffic and get your business noticed. Visit my success store for details.
{ 4 comments… read them below or add one }
Killer post, Pam. After writing your hook title and listing the main benefits of your product or service you can start the sales page with a story. People are drawn to stories. You’re right…people also need to hear some social proof about your product or service. Most of the time, prospects are moved to make a purchase after they have seen testimonials or comments from other people raving about how awesome the product/service is.
Thanks for sharing.
Etieno Etuk recently posted..The Importance Of Creating A Brand For Your Business
You are welcome! I’ve been on your site before and you do a pretty good job of keeping readers interested yourself!
I appreciate all of the positive feedback and most importantly your support!
Pam
Succinct never looked better. Great writing. I can see them in my head now after this lesson. Good Lesson.
Ha ha! Thanks Joe! glad you liked this one! Let me know when you get your sales page set up so I can come and check it out.
Good luck!
Pam