Small Business Advertising Ideas That Will Get You Quick Results

Small businesses cannot afford to market themselves like big businesses. Rather than brand advertising, which takes a long time, small business advertising needs to bring in profits fast. Here are a few advertising ideas that will get you quick results.

Share An Ad Space

Can’t quite afford a newspaper ad? Why not split it with a few partners instead?

Purchase a large ad spot in your local newspaper. Then, split the ad with your partners. You’ll often spend less money than if you bought a smaller ad.

You’ll also build relationships with potential partners and build a relationship with the advertiser, leaving room for more future deals to take place.

Try Postcard Marketing

I know this is old school but postcard marketing still works and it’s one of the most cost-effective ways you could market your business. It costs just pennies per postcard and can often be extremely targeted.

If you run a local business, you can mail just the people within a few miles of where your business is located. You could even mail just certain people from certain lists who are near your area.

Because you can target people so specifically using such a wide range of options while spending just pennies per person, postcard marketing can be an incredibly effective marketing tool.

Facebook Pay Per Click

Facebook allows small businesses to target very specifically the people they want to market. Unlike data you get for postcard marketing or other kinds of marketing, Facebook data is submitted willingly by users and likely to be much more accurate.

You can expect to pay about 50 cents per click but you can target by age, location, gender, interests, marital status, income and a lot more.

Let’s say you own a local consulting business, catered towards helping small business owners get off the ground. How might you use Facebook to get new customers?

First, you might start with individuals earning $30,000 or more. You might target people between 25 and 50, whose interests include business.

Then you’d write an attention-catching and informative headline and advert, along with a photo that really jumps off the page.

Customer Loyalty Programs

Customer loyalty programs have traditionally been very successful for small businesses. For example, for every 10 slices of pizza someone buys, they get 1 slice free.

This creates the psychology of people who come back for more, especially as they get closer to getting their free slice. If there are three pizzerias with comparable pizzas in the area but only one has a loyalty program, they’re likely to go to that one instead.

These are just a few small business advertising ideas that can yield results quickly. Testing any of these ideas shouldn’t take more than a month or two and the results should be apparent almost immediately.

I hope you’ve found this information to be helpful and if so I’d love to hear from you! Please let me know what is the one tip you received from this post that you think will help you in your business the most by sharing your thoughts in the comments section below.

If you have any additional questions about starting your business or need assistance with expanding or marketing your business, please feel free leave me a comment or post it on my Facebook Page and I’ll try to assist you in any way I can!

Have an awesome day!

Pam Lawhorne

Wealth With Pam

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  • http://www.geniuskick.com/ Mukesh@onlinebusinessideas

    Fantastic ideas. I think coming up with attractive loyalty programs is an utmost necessity for small businesses to push more sales. It’s not new, but it always does the work.

    • Pam

      Thank you Mukesh!

      I agree. In this economy it’s a necessity for small business owners to find creative ways to generate additional revenue streams for their business and like you said, even though this is not new concept… with some effort it can still work!

      Thanks for the feedback!

      Pam

  • http://facebook.com/profile.php?id=100000435578496 Shaun Max

    Hi all, I have to thank you for the great article, I will use some of your ideas in my advertising campaign, I have also been using a very useful tool that many people don’t know about called http://www.boostasite.com It allows you to post your business and come back as often as you like to “boost” it back to number 1. A nice tip for small buisiness or website owners. Cheers

  • http://facebook.com/profile.php?id=100000393594563 Jamie Pederson

    Help advertising my clothing exchange store only a small few customers prices are low. Help pls

  • http://facebook.com/profile.php?id=100000393594563 Jamie Pederson

    Help advertising my clothing exchange store only a small few customers prices are low. Help pls