Blogging goes far beyond just another marketing tool.
There are many marketing benefits beneath the surface that come from running a successful blog.
So what are some of these benefits? Well here’s 5 of them for you to really take into serious consideration…
Blogging Benefit # 1: Getting Repeat Visitors
Most people don’t visit static websites all that often and why is that?
Well because they know every time they come back, the website will be exactly the same as before… and that doesn’t give them much a lot of incentive to keep coming back.
On the other hand, people know that blogs will keep adding new content on a regular basis and people who like your content will be much more likely to come back regularly.
Blogging Benefit # 2: You’ll Get Natural Backlinks
Blogs are serious backlink magnets! You know… Like hot chicks are guy magnets! ;o)
People who are hesitant to link to a “normal” website will often be more willing to link to a blog that’s got “hot” content.
The reason why is blogs are often perceived as less commercial and and as providing more valuable content for free.
After all, that’s the main reason people blog – to give away content regularly.
Also, bloggers are active in an industry. That makes it more likely that others in the industry will also link to that blog.
Blogging Benefit # 3: It Increases Your Conversion Rates
Imagine two different websites, one that’s just a static five-page website, and another with 200 pages of content on a dynamic blog.
Both websites recommend the same product and direct the same visitor to a sales letter.
Which website do you think the visitor is more likely to buy from? The blog, of course.
Blogs inherently build trust. That trust can be “passed” on to the products they recommend, promote or sell for increased revenues.
Blogging Benefit # 4: An Existing Audience For Product Launches
One of the best ways to make a lot of money in a short period of time online is to do a product launch.
Very well-known marketers have made over a million dollars in a 48-hour period from successful product launches.
Having a blog with an existing audience makes launching new products much, much easier.
You don’t have to desperately seek out JV partners to partner with.
Instead, you can use your existing traffic as a launching pad. You essentially already have buyers for any product you decide to put on the market.
Blogging Benefit # 5: It Allows You To Connect With Other Bloggers
Bloggers have a very well-connected network and bloggers naturally want to help other bloggers so this can come in handy in many ways.
Let’s say you’re launching a new product so not only will you have your own list you can promote to, but you’ll also have your other blogger friends you can promote to.
You’ll also be able to do all kinds of other things with your network of contacts.
For example, if you’re running a contest, you can easily spread buzz by asking other bloggers to post about your contest.
These are just some of the many marketing benefits of blogging.
As you can tell, blogging can be an extremely versatile tool – great for people in all kinds of different industries.
Do you have a creative or fun way that you use to market your blog?
If so please share it with us in the comment section below!
Have an awesome day!
Pam Lawhorne
