Twitter – How To Use It Effectively For Business

Twitter is becoming a huge force in the business world. Both start-up mom-and-pop shops and Fortune 500 companies are recognizing the importance of using Twitter to stay in contact with customers.

How do you effectively use Twitter for business? Here’s how.

Expand Your Reach

Having Twitter as an avenue to reach out to others is a powerful way to expand your reach.

First of all, there are a lot of people who would click a Twitter “follow” button with much less hesitation than they would give out their email. They want to follow your business, but they don’t necessarily want to be on another email list.

In addition to people in your own network, you’ll also have access to all the people on Twitter. They’ll land on your page from direct searches, from retweets or from friends. It’s a whole host of people you didn’t have access to before.

Market Research & Competition Research

Twitter is a great way to do market research and keep your eye on your competition. What are your competitor’s latest developments?

If your competitor has a Twitter account, you should absolutely be subscribed to it. In addition, pay attention to what your followers and the followers of everyone in your industry are saying. This will help you really keep your finger on the pulse of your industry.

Building Your Brand Actively

Rather than choosing a bunch of logos and colors and sitting back hoping that’ll reflect positively on your brand, you can use Twitter to drive your brand actively.

Using Twitter, you can regularly put out tweets about what’s going on in your company, special promotions and other things that are relevant for your customers.

You’ll also be able to handle customer complaints quickly. You’ll be able to resolve them, or at least mitigate the damage quickly if you’re on Twitter.

Increasing Sales With Twitter

Twitter can be an incredible powerful way to drive sales. Remember – your Twitter followers are loyal consumers who’ve deliberately signed up to follow your tweets because they like what you’re about.

Twitter gives business owners an opportunity to sell that simply isn’t available with email or Facebook. That opportunity comes from the frequency of contact.

It’s generally frowned upon to email a consumer several times a week. With Twitter, however, you can tweet several times a day without breaking consumer trust.

Things like a countdown to a product launch, reminders about a freebie giveaway or up-to-the-minute updates on a contest would never fly over email, but are welcomed on Twitter.

Using Twitter for business can make a big difference on your brand, your customer relationships and your bottom line.

I hope you’ve found this information to be helpful and if so I’d love to hear from you! Please let me know what is the one tip you received from this post that you think will help you in your business the most by sharing your thoughts in the comments section below.

If you have any additional questions about starting your business or need assistance with expanding or marketing your business, please feel free leave me a comment or post it on my Facebook Page and I’ll try to assist you in any way I can!

Have an awesome day!

Pam Lawhorne

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